Ajmal Makan
Sector: Real Estate & Development
Market: Sharjah, United Arab Emirates
Client site: ajmalmakan.com
About the client
AJMAL MAKAN is a Sharjah-based real estate developer with a deliberately different approach to residential and commercial property in the emirate. Rather than scattering launches across unrelated districts, the company has concentrated on one flagship masterplan and built its reputation around homes that pair modern amenities with a genuine connection to the natural environment.
That flagship is AJMAL MAKAN City — Sharjah Waterfront, a fully integrated residential, commercial, tourist and leisure destination spread across roughly 60 million square feet of waterfront land on eight natural islands off Al Hamriyah. It is conceived as a city within a city, where residents can live, work, shop and dine without leaving the masterplan.
The scale of the masterplan
- Eight natural islands — including Sun Island, Al Thuraya Island and The View Island.
- Engineered canals up to 300 metres wide and 5 metres deep, using hydro-mechanics to circulate natural sea water every 12 hours on the tide, with a geotextile insulation system keeping the water clear.
- Crystal Gulf — a 1.5 million square foot water theme park with more than 35 rides, designed by Jack Rouse Associates and built to run year-round.
- Retail — a 1.33 million square foot shopping mall with a total built-up area of around 5.25 million square feet.
- Residential communities — Blue Bay Walk luxury apartments, Sun Island smart villas and Blue Beach Residence.
- Green credentials — wave breakers and green-standard buildings intended to limit carbon footprint and protect the beaches around the islands.
Why the account matters
A masterplan of this size is not a single campaign. It is a rolling programme of launches, sales events, site activations and community-level communication that has to stay consistent across eight islands and several separate product brands, in both English and Arabic, over a period of years.
The brief
Hello Media has worked with AJMAL MAKAN across a partnership spanning roughly three years, covering exhibition presence, on-ground brand execution and community signage as the masterplan has been delivered.
TODO — add the specific objective for each phase, the start date of the relationship, and how success was defined.
What we delivered
- Exhibition stand design and build — work that won Best Exhibition Stand at ACRES, Sharjah’s property show.
- Community signage — including the pool and amenity signage across the delivered communities.
- TODO — confirm the full scope. Likely additional items: outdoor, sales-centre branding, event production, print and collateral. Please confirm before publishing.
The outcome
The ACRES Best Exhibition Stand award is the one hard result currently on record.
TODO — add footfall, lead volume, sales-event results, dates and campaign photography. Keep the numbers real; no inflated figures.
Services used
TODO — list the Hello Media services involved (exhibition stands, signage, outdoor, production) and link them to the relevant service pages.