Mubadala Group
Sector: Government & Infrastructure
Market: Abu Dhabi, United Arab Emirates
Client site: mubadala.com
About the client
Mubadala Investment Company is Abu Dhabi’s sovereign investor, managing a diversified portfolio of assets in the UAE and abroad. It reports assets under management of around USD 385 billion, with businesses and investments spread across more than 80 countries.
Its mandate is the diversification of Abu Dhabi’s economy: deploying capital commercially into promising sectors and geographies, building national champions, and partnering with world-class global entities to develop industrial and commercial clusters in the Emirate.
Business platforms
- Private Equity — global direct investment into growth companies across technology, healthcare, consumer, financial services, energy and industrials.
- UAE Investments — the national vehicle for accelerating the transformation of the UAE economy.
- Credit and Special Situations — investing across asset classes, geographies and sectors.
- Real Assets — real estate and infrastructure essential to long-term economic resilience.
Why the account matters
Working with a sovereign investor means working to institutional standards. Approvals are layered, brand governance is strict, and anything that appears in public carries the reputation of Abu Dhabi with it. Delivering a high-visibility outdoor launch inside that environment is a very different exercise from a commercial retail campaign.
The brief
TODO — add the objective, the timeline, and how success was defined for this engagement.
What we delivered
- An OOH-led launch campaign across Abu Dhabi.
- Sheikh Zayed Military Hospital — on-site work delivered as part of the engagement.
- TODO — confirm the site list and formats used, the exact scope at Sheikh Zayed Military Hospital, and which Mubadala entity or asset the campaign was launching.
The outcome
TODO — add reach, impressions, dates and campaign photography. Keep the numbers real; no inflated figures.
Services used
TODO — list the Hello Media services involved (outdoor, hoardings and billboards, signage, production) and link them to the relevant service pages.