OOH / Hoardings & Billboards
Large-format static dominance on Dubai’s most-driven roads.
What it is
Large-format static billboards. The OOH classic — and still the highest-recall format in Dubai. We operate hoardings across Sheikh Zayed Road, Business Bay, Deira, and the city’s most-driven corridors. If your brand needs to be impossible to miss, this is the format. We’ve run hoarding-led campaigns for Mubadala (Sheikh Zayed Military Hospital launch), Onora, Diamond Developer, Samana, and as part of the three-year Ajmal Makan engagement — covering everything from project-launch awareness to ongoing brand presence. Hoardings reward two things: location and discipline. We pick the placements based on traffic-flow data and stick with them long enough for recall to compound.
Why it works
- Reach. Built into the daily commute of Dubai’s most-driven corridors. Compounding impressions, captured at scale.
- Recall. High-format, single-message recall — the brand registers in the first three seconds, every time.
- Result. Best for awareness, launches, and long-term brand presence. Owned inventory means we can also deliver tactically.
Where we have it
Sheikh Zayed Road, Business Bay, Downtown, Deira, and key corridors across Dubai. Inter-emirate placements available on request.
What we do under Hoardings & Billboards
- Sheikh Zayed Road hoardings
- Business Bay & Downtown placements
- Deira & Bur Dubai hoardings
- Project-launch campaign hoardings (real-estate specialty)
- City-wide rotation buys
- Long-term strategic locations
Featured case studies
We’ve done this for them.
Real Estate — Ajmal Makan. 3 years. Every visible touchpoint. ACRES Best Exhibition Stand. Read the case →
Real Estate — Dawn Real Estate. Full visible-brand partner across print, signage, events, gifting, and outdoor. Read the case →
Real Estate — Onora Real Estate. Top-of-funnel to office wall — a complete marketing solution. Read the case →
Government & Infrastructure — Mubadala Group. OOH-led launch campaign for Sheikh Zayed Military Hospital in Abu Dhabi. Read the case →