Diamond Developer
Sector: Real Estate & Development
Market: Dubai, Sharjah, Abu Dhabi and Oman
Client site: thesustainablecity.com
About the client
Diamond Developers is the developer behind The Sustainable City — the UAE’s first fully operational net-zero-energy residential community, and the project that turned sustainable development in the region from a talking point into a working proof of concept.
The company’s stated ambition is to build cities where people and the planet exist in harmony, and then to replicate that model rather than keep it proprietary. That has meant knowledge sharing, R&D and strategic partnerships as much as construction. In 2020 the wider group was consolidated under SEE Holding to push a net-zero future across its portfolio.
Milestones
- The Sustainable City — Dubai — the original community and regional benchmark.
- Sharjah Sustainable City — masterplan inaugurated by His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi in March 2019; the first sustainable residential community in the emirate. Sharjah Sustainable City II followed.
- The Sustainable City — Yiti, Oman — launched 2022 with OMRAN Group, a US$1 billion development committed to net zero by 2040; the region’s first net-zero-emissions city.
- The Sustainable City — Yas Island — developed with Aldar Properties, and sold out within 24 hours of launch.
- SEE Institute — a net-zero-emissions building completed in 2023 that generates 300% of its own energy needs.
- Sanad Village — a 30,000 square metre facility in Dubai, the region’s largest centre for the treatment and understanding of autism.
- Firsts — first entity in the Middle East to join The Climate Pledge (2021); host community for the UAE’s first green mortgages, issued by HSBC.
Why the account matters
A sustainability-led developer holds its marketing to the same standard as its buildings. Materials, waste, road marking, print runs and gifting all have to survive scrutiny from an audience that bought into the community precisely because it claims to do things properly. That raises the bar on every deliverable.
The brief
More detail on the objective, timeline and how success was measured — coming soon.
What we delivered
- Outdoor marketing supporting the developer’s communities.
- Road marking across the community road network.
- Corporate gifting for the client.
- Further detail on the rollout — coming soon.
The outcome
Results, dates and photography — coming soon.
Services used
Full services breakdown — coming soon.