Myzoi
Sector: Fintech, Events & Lifestyle
Market: Dubai, United Arab Emirates
Client site: myzoi.com
About the client
myZoi is a UAE-headquartered fintech built to bring financial services to migrant workers and the underbanked. The company is backed by SC Ventures, Standard Chartered’s innovation arm, and SBI Holdings, and holds licences from the Central Bank of the UAE.
The story starts in 2021, when the founding team travelled through Southeast Asia, Africa and the Middle East meeting low-income migrant workers in the Philippines, India, Bangladesh and the UAE. What they found was workers sending home as much as 80% of their income, leaving almost nothing for themselves and no realistic route to saving. myZoi was built to close that gap — onboarding an employee with nothing more than a passport, and giving them a way to be paid, send money, pay bills and save without needing a traditional bank account.
Vision and values
The company’s stated vision is a world where everyone has access to the financial tools and education needed to build a life. Its mission is to be the most customer-centric and socially inclusive fintech in the world. Internally it runs on three values: innovate for humanity, respect wholeheartedly, and be brilliant every day.
Why the account matters
myZoi’s audience is not reached through conventional financial services marketing. It is reached where people actually gather — on site, at work, in community spaces. That makes experiential and on-ground activity far more valuable to this brand than a media buy, and it is exactly the kind of brief Hello Media is built for.
The brief
myZoi wanted to bring its people together around something they genuinely cared about, and asked Hello Media to run an internal cricket tournament end to end.
TODO — add the specific objective, the date, and how success was defined.
What we delivered
- Full ground — venue secured, set up and branded for the tournament.
- Coverage — photography and video capture across the event.
- Kit — team kit produced for participants.
- TODO — confirm the number of teams and players, the venue, the date, and whether Hello Media also handled catering, trophies, scoring or the internal comms around the day.
The outcome
TODO — add participation numbers, internal engagement results, dates and event photography. Keep the numbers real; no inflated figures.
Services used
TODO — list the Hello Media services involved (event production, branding, photography and video, apparel) and link them to the relevant service pages.