Samana
Sector: Real Estate & Development
Market: Dubai, United Arab Emirates
Client site: samanadevelopers.com
About the client
SAMANA Developers is one of the fastest-growing private developers in the UAE. Headquartered in Business Bay with three further branches, the company is currently ranked the fifth largest real estate developer in Dubai, with more than 30 launched projects and four completed handovers.
The brand runs on a single idea it calls “Pioneering Lifestyles” — the position that a SAMANA property is a living experience rather than a building. In practice that shows up as resort-grade amenities, convertible floor plans and the signature feature the developer is best known for: a private pool in every apartment.
The journey so far
- SAMANA Greens — the debut project, launched September 2018 in Arjan, with structural works completed in eight months.
- SAMANA Hills — launched March 2019, handed over June 2022, setting the resort-style living benchmark.
- SAMANA Golf Avenue, Park Views and Barari Heights — the projects that established the developer in the mainstream Dubai market.
- SAMANA Ocean Views — Interiors by Elie Saab — a beachfront development in the Maldives, marking the company’s move into ultra-luxury and its first significant step outside the UAE.
Recognition
SAMANA has collected Design Middle East Awards in 2019, 2022 and 2023, Best Project of the Year at the Gulf Awards 2022, and more recently Most Trusted Developer of the Year, Real Estate Visionary Leader of the Year and International Real Estate Company of the Year.
Why the account matters
With 30-plus projects launched, SAMANA has construction sites running simultaneously across Dubai. Every one of those sites is a billboard whether the developer treats it as one or not — hoarding, fencing, flags and site signage are the most visible expression of the brand in the city, and they need to be consistent across every location.
The brief
More detail on the objective, timeline and how success was measured — coming soon.
What we delivered
- Construction-site fencing and hoarding across SAMANA project sites.
- Flags and sign boards for site and sales-centre presence.
- Outdoor advertising supporting project launches.
- Further detail on the rollout — coming soon.
The outcome
Results, dates and photography — coming soon.
Services used
Full services breakdown — coming soon.