Sobha
Sector: Real Estate & Development
Market: Dubai, United Arab Emirates
Client site: sobharealty.com
About the client
Sobha Realty is the UAE arm of the Sobha Group, founded in 1976 by first-generation entrepreneur PNC Menon. The group is multinational and multiproduct, with developments and investments across the UAE, India and the United Kingdom, and a legacy that now spans five decades.
What separates Sobha from most developers is its backward-integrated model: the company controls design, engineering and construction in-house rather than contracting the work out. That obsession with craftsmanship and detailing is the core of the brand promise — the argument being that the small things are precisely what create an extraordinary living experience.
Communities and portfolio
Sobha’s Dubai footprint is community-led rather than building-led. Its masterplans include Sobha Hartland and Sobha Hartland II, Sobha One, Sobha Reserve, Sobha Elwood, Sobha Estates, Sobha SeaHaven, Sobha Solis, Sobha Orbis, Sobha Central, Sobha City, Sobha Sanctuary, Verde by Sobha and Sobha Siniya Island in Umm Al Quwain.
Across those communities the product mix runs from apartments and villaments through to villas and penthouses, with an emphasis on waterfront and greenery-led living.
Why the account matters
A community developer needs presence at the point where buyers actually experience the product — at the entrance, on the drive in, and inside the community itself. That is a very different brief from a single launch campaign: it has to hold up every day, in daylight and at night, across multiple simultaneous masterplans.
The brief
More detail on the objective, timeline and how success was measured — coming soon.
What we delivered
- LED screens installed at every community entrance — giving Sobha a controllable, high-impact channel at the exact moment a visitor arrives on site.
- Further detail on the rollout — coming soon.
The outcome
Results, dates and photography — coming soon.
Services used
Full services breakdown — coming soon.