OOH + Digital: Building Campaigns That Work Across Every Screen

Outdoor media and digital marketing are often bought by different teams with different budgets. The strongest campaigns treat them as one plan, because each does something the other cannot.

OOH creates the moment

Billboards, transit and mall media put a brand in front of large audiences in the real world, repeatedly. That builds recognition and trust that a fleeting social impression rarely achieves on its own.

Digital captures the response

Once people have seen the outdoor campaign, many will search for the brand, visit its social pages or look for the offer. Search, social and retargeting need to be live and ready to convert that interest.

Connect the two

Use the same creative idea across outdoor and digital so the message reinforces itself. Geo-target social and mobile ads to the areas around your outdoor sites, and time digital bursts to the outdoor flight.

Measure together

Track branded search, website traffic, social engagement and enquiries in the campaign areas against a baseline. When OOH and digital are measured as one, the full return on the outdoor spend becomes visible.

Hello Media plans and runs integrated campaigns across outdoor, social, search and web. Let’s build yours.